Digital marketing has evolved a lot in recent years. It’s not just about using the right keywords and posting content consistently. Many new elements like technical SEO, local SEOuser experience, etc., now play a role in your marketing success.
New tools such as web crawlers and log analyzers are becoming necessary to maintain an edge over your competitors.
In this article, we’ll understand what web crawlers are, how a web crawler will help your digital marketing process, and a short list of website crawler tools we recommend. .
What is a crawler?
A web crawler is a tool that collects content from the web to create a corpus for further analysis.
Web crawlers analyze keywords and hashtags, index URLs and content, rank web pages, check links and HTML files for updates, copy web pages, and open discovered URLs to crawl new sites. The data collected can be used for multiple purposes.
For example, the data collected may be consulted by a search engine (such as Google) to find specific content or may be evaluated to improve the quality of existing content.
How does a web crawler work?
It starts with a starting page, collects content, extracts data from that page and finds other pages, and the whole process repeats.
Let’s see how using a web crawler can help your business with digital marketing.
How Does a Web Crawler Help Digital Marketing?
Now that we have briefly discussed what web crawlers are, what they do and how they do it, let’s see how useful they are with digital marketing.
Find potential leads
For example, let’s say you’re a B2B company that helps businesses create great content. You need to know when other companies are looking to hire content writers so you can approach them (one of the many ways to find new clients). This information can be found on sites like LinkedIn or other job placement sites.
Imagine how long it will take you to manually find these sites and get this valuable data, and the amount of stress you will go through. With a web crawler, data will be available much faster and in a format you can easily understand and use.
Realization of competitive analyzes
Web crawlers are particularly useful for gaining tons of information about your competitors. Collecting data from your competitors manually, such as their prices, can be time-consuming, especially when you have a lot of it.
Your marketing, sales, and product development team can gain a huge advantage with web crawlers. This will give you the opportunity to examine what works for your competitors and what doesn’t so you can apply the lessons to your business.
This is one of the best ways to use a web crawler for digital marketing. You can use a web crawler to:
- Pricing: You can adjust your prices to compete fiercely with your competitors.
- Offers: New offers or discounts for potential and existing customers.
- Content analysis: Find out what works for your competitors and create relevant content for your business.
- Product: Keep an eye out for new features from your competitors and how they are received.
- Target audience: Find out which market segments you are missing.
- New competitors: New businesses are popping up all the time.
Follow the trends
Staying up to date with relevant information regarding your vertical gives you an edge over your competitors. With access to the latest information, you can understand what your current customers need and what new segments you can target.
Web crawlers make this process easier and faster by gathering a lot of information in one place.
Get real opinions on your brand and your competitors
In reality, very few of your customers will care to give you detailed feedback. Even if they do, it might be a bit condescending and won’t mean much to you. With a web crawler, you can get comments, posts, and reviews on external websites and forums. Moreover, you can also get reviews of your competitors.
The best part is that it will be genuine feedback! This is must-have information for your marketing and product team. You will actually learn what works for you and for your competitors.
Find listings and articles to get your name on
By using a web crawler, you can find out where your competitors are listed, as well as other websites listed in your vertical and their contact details. You may be listed on multiple sites which can drive a lot of high-intent traffic to your website.
You can also follow and find other blog posts, like comparison posts, to get your business mentioned.
Selection of the best suppliers
If you depend on any type of third-party service provider for anything, you can easily research while choosing one. Web crawlers will help you get important details like prices and service availability from multiple providers for a particular service.
This comes in handy when choosing marketing tools or services.
Now that we have seen the usefulness of web crawlers in digital marketing, let’s see what are the best website crawlers you can choose from.
Best Website Crawlers for Digital Marketing
Choosing the right tool for marketing your business is one of the most important decisions you can make. They will decide on the quality, quantity and type of data collected, ease of use by the team and integration with your existing process.
Below we have listed the best website crawlers for you to choose from.
Characteristics: JetOctopus provides visualized data for technical SEO audits. It requires no setup, comes with a log analyzer that provides live data, and comes with free GA and GSC integrations.
It is easy to use and its dashboard will allow you to check the health of your site before finishing your morning coffee.
Pricing: $30/month with a 100,000 page crawl limit.
Semrush Site Audit
Characteristics: It scans your site for over 130 types of technical SEO errors. SEMrush Site Audit also provides thematic reports on various parameters including international SEO. Additional features like report automation and task management make it a good choice.
Pricing: Personalized pricing based on your needs.
Characteristics: In addition to being an excellent SEO technical audit tool, the OnCrawl The platform also has tools like a log analyzer and a backlink tracker. Its ability to crawl large numbers of links and compare crawls is unmatched. It also provides customized and segmented data reports.
Pricing: From 49 EUR/month with a monthly limit of 100,000 URLs.
Characteristics: DeepCrawl provides custom reporting, analytics, and automation features, making it a great enterprise-level SEO audit and web crawling software. It provides a flexible API through which you can send data wherever you want.
Pricing: Personalized pricing based on your needs.
Characteristics: howling frogSEO Spider can do almost anything, including JS rendering, GA integration, and XML sitemap generation. They are one of the leaders in this vertical with their customer base including companies like Google and Amazon.
Pricing: The free version can crawl 500 web pages and the paid version costs EUR 149.00/year with no crawl limit.
Of course, each crawler has its own advantages that should be carefully evaluated by your SEO and marketing teams to determine which one best suits your needs.
Using a website crawler for digital marketing will give your business a much-needed boost. As you can see, a website crawler can help your business in many ways and proves to be a cost-effective solution. With it, you can easily get more information about the industry you are in and your competitors.
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