The app focuses on creativity, not comparison
By CLARA FISCHER — [email protected]
Picture this: It’s Sunday night and you’ve thoughtlessly switched between Instagram and TikTok for four hours ignoring the essay you swore it would be written over the weekend. Your head hurts and your eyes burn, but you stay glued to the screen for at least two more hours before tearing yourself away and going to bed.
This may sound a bit dramatic, but I’ve found myself in a similar situation more times than I care to admit. Social media applications can be very addictivegiven that they are designed with algorithms meant to engage users and keep them hooked on their phones.
But what do you do when the Sunday horrors hit and you need something to distract you from the dodgy action of the weekend? Short of reading a book or doing yoga, how are you supposed to effectively procrastinate without compromising your sanity in the process?
Enter Pinterest – the least social social network I’ve ever come across.
For those who have never logged in, the app’s layout appears pretty standard on paper. Users create a full account with a customizable username, bio, and profile photo, and they can then create “boards” with photos they’ve found on the app or uploaded themselves.
The pins are very diverse, ranging from baking recipes and crafts to manicures and pictures of a sunset on the beach that can be found on different boards. There truly is a niche for everyone, which goes hand in hand with a tailored feed for a user-friendly experience.
The app has evolved quite a bit over the past two years as a reflection of changing trends. what was once fashionable (e.g. infinity scarves and EOS lip balm) is now considered “cheugyand was replaced with strategically posed, oh-so-casual captures of farmers markets, New York nights out, and cowboy boots with long, flowing dresses.
Although similar to other photo-sharing apps such as Instagram in that users can upload their own images, Pinterest differs in the central way it provides content. While Instagram’s main focus is the community aspect, with your feed organized with posts from users you follow, Pinterest is much more focused on the individual aesthetic of the photo and less focused on the user who is viewing it. took.
That’s not to say there aren’t more recognizable faces on Pinterest than others – there are still plenty of people who have been pinned to more boards than others and have successful careers in Pinterest. social media (think Matilda Djerf and Devon Lee Carlson) . However, these women did not earn their influencer status through Pinterest. Their photos constantly go viral because they already have a platform, but images that capture a similar vibe are just as likely to be pinned to a board, as long as they match the aesthetic the user is looking for. .
Another key difference between Instagram and Pinterest is their underlying purposes. Instagram (whether inadvertently or not) tricks users into curating the look of a “perfect life” and racking up a massive amount of likes while doing so. The lines between reality and posed images are blurring, which can put a strain on sanity, but Pinterest boards are so obviously designed for aesthetic purposes that they don’t exert as much pressure to be constantly perfect. . Tables are so highly organized that most users cannot internalize it as a reality.
The real triumph of Pinterest is the stress-free environment it has created on social media. Going online and looking at pretty pictures while dreaming of a romantic future brings me joy the same way other social apps bring me insecurities. Each user can fully customize their experience for themselves and curate aesthetically pleasing tables no matter how they look.
Written by: Clara Fischer — [email protected]