26 gold, 51 silver and 42 bronze EMVIE trophies were presented to the winners at the Taj Lands’ End, Mumbai.
The 22ndn/a edition of the EMVIES, presented by Google, powered by COLORS and in association with The Times of India, celebrating strategic, groundbreaking and high-impact media campaigns by prominent media agencies concluded on Friday 25and March 2022 at the Taj Lands’ End in Mumbai.
With a focus on innovation, strategy and research and seamless integration, The Advertising Club (TAC), this year received 1,054 entries with approximately 25 agencies competing to win the most popular media award. prestigious in the country. More than 1,200 media, marketing, advertising and research professionals attended the presentation of 26 EMVIE gold and 51 silver trophies to the worthy winners, in addition to the 42 bronze winners awarded.
Lodestar UM picked up a gold award in the Best Media Strategy – Consumer Products – Beverages & Beverages category for its work for Amul and the Gujarat Co-operative Milk Marketing Federation. The entry was titled “How Amul strengthened his position despite a pandemic”.
In the Best Media Strategy – Consumer Products – Confectionery & Food category, Wavemaker won a gold award for its entry titled “Not Just a Cadbury Ad” for client Mondelez India. This entry also earned Wavemaker a gold award in the Best Media Innovation: Digital – Mobile/Handheld Devices category. It also earned Wavemaker a Gold Medal in the Best Media Innovation category: Best Use of Emerging Technology for a Media Solution.
Wavemaker also won a gold medal in the EMVIE for Good category for “Not Just a Cadbury Ad”.
Wavemaker also won gold in the Best Media Innovation: Television category, for its entry titled “Making India Generous, One Thank You At A Time” for Cadbury Dairy Milk.
In the Best Media Innovation: Print – Magazines category, Mindshare won a gold medal for its work for the Dove brand entitled “Stop the Beauty Test”. Mindshare also won a gold award for the same entry in the Best Media Innovation: Digital – Multi-Platform category.
In the Best Media Innovation: Ambient Media category, Lodestar UM won its second gold award for its project titled “The Punishing Signal” for Mumbai Police. The Best Media Innovation: Audio category saw Wavemaker win a gold medal for its entry titled “Ok Google, eat a 5 star” – for client Mondelez India.
Wavemaker and Lodestar UM also won a gold medal each in the Best Media Innovation: Digital – Social Media category. Wavemaker won gold for their entry titled “Drowning Hate with Hearts” for Cadbury Dairy Milk and Lodestar UM won gold for their entry titled “#SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL HEADS” for GCMMF (Amul).
Lodestar UM also won a Gold for this entry in Best Media Innovation: Best Use of Influencer Marketing for a brand. Lodestar UM also won a gold award for Best Media Innovation: Branded Content – Use of branded content created for the digital, OTT or social category for this entry.
Lodestar UM also won Best Media Innovations: Sponsorships for their work for Amul entitled “Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas!”
Mindshare won a gold award for its entry titled “Boost Stamina Meter – A New Currency in Town” in the Best Media Innovation: Digital – Display category. This entry also earned them a gold award in the category Best Media Innovation: Branded Content – Use of branded content created for the Digital, OTT or Social category. The “Boost Stamina Meter” also won a gold medal in the Best Media Innovation: Sponsorships category.
Mindshare won a gold award for their work for the AX brand titled “AXE got The Right Click”. Mindshare also picked up another gold award in the Best Media Innovation: Events/Experiential Marketing category for its work for client Lifebuoy titled “Promoting Hygiene – One Meal at a Time”. The same entry also earned them a gold medal in the Best Media Innovation: Direct Marketing category.
Mindshare also won Gold in the Best Integrated Campaign: Consumer Products – Other category for its work for Castrol Activ titled “MECHANIC TO SUPER MECHANIC”.
Wavemaker with 395 points was recognized as “Media Agency of the Year” and also won Grand EMVIE for Mondelez India Foods Pvt. ltd. for Cadbury Celebrations – Not Just a Cadbury Ad (Best response to COVID-19).
Mindshare with 375 points was second and Lodestar with 160 points third. Hindustan Unilever Limited was named ‘Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations – Not just a Cadbury advert.
Google, the presenting sponsor, has instituted special recognition for work done in the area of INCLUSION. The campaign that supported the honor was McDonald’s – Eatqual – One Bite Closer to Equality by DDB agency MUDRA GROUP. This will be a regular category in the EMVIE registration form from next year.
The Times of India Group has instituted the Pradeep Guha Trophy for the Young Emvie of the Year category. The Pradeep Guha trophy was presented on stage by Partha Sinha, president, Dia Mirza, special guest, and Papia Guha, wife of the late Pradeep Guha.
Aditya Swamy, Chair of the EMVIE Board, said, “It is The Ad Club’s privilege to shine a light on the best work in our industry and it is our effort through our awards shows to inspire our community to keep raising the bar.
“It’s great to be back on the pitch. The energy was contagious and the agency and clients had a great time celebrating the spirit of excellence. The winners were not only best in class in India, but they were world class. No wonder EMVIES is called the Oscar of media awards. said Partha Sinha, president of the Advertising Club.
The prestigious awards were presented by Google, powered by COLORS and in association with The Times of India.
See the full list of winners below.